Social Media is like free advertising and if properly utilized can be very effective in bringing in more foot traffic to your medical marijuana dispensary. Cafe Cartel has highlighted some of the strategies used by some of our dispensary friends.
Poles
River City Phoenix knows hat asking questions is a great way to get the conversation going. Even better make it a pole and you are more likely to get more responses because it's very easy to reply. Keep it simple and gain more insight into your clienteles' preferences.
Announcements
If you need to get the word out to attract participants Facebook is a great way to tell your community about it or just give them a little reminder. The honey spot does this very efficiently with few words and a picture of their new product and reminding their fan base that using this product is a more efficient way to medicate.
Recipes
Offer fun and inventive recipes that they can use with products that you sell. Preferred organic chose a great recipe for ice cream, not only is it relevant and delicious, they posted it in the middle of summer when ice cream is on everyone's mind to beat the heat.
Specials
If you have any specials or deals going on, talk about them! And if it's for more than a day be sure to post multiple times, it’s good to give a reminder here and there or give an update. Nature's Herb is great at posting their daily specials... well daily. They don't have to be amazing, simple and to the point works great.
Articles
Articles about your store or products in your store are useful pieces of information and great for posts. Olive Tree Collective gives a great example of an article that features their shop and ads a few comments to update customers on current products.
News
Keep current with what is happening in the news, locally and nationally. Being part of the conversation and knowing what everyone is talking about is key. Preferred knows it is important to know what is happening in their community and even joins in to help out.
Pictures and Videos
Pix and video excellent attention getters, if you find any interesting or funny pix or clips, post away. G Farmacy in LA actually has their own Youtube channel, which is a great way to get people interested and expand your reach further than your FB fan base.
Keep it Casual
This is important especially for dispensaries. Facebook is a casual networking tool, so be sure to keep it all conversational. And since you are a dispensary and your clients are adults, feel free to post away anything humorous... even if its a little vulgar or has a swear word in it. At the very least try something a little risque to see what kind of response you get. Noho Organic has a good example of this; simple, relevant and funny.
We hope this post has helped give you some ideas on how to stay competitive and successful as these shops have. These Dispensaries also know that to stay successful, the right point of sale system is vital. Find out more about why Cafe Cartel has the experience and know how that you have been looking for in a dispensary point of sale system and service!
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